Email Marketing

The execution of a successful campaign involves the careful crafting of content, finding a happy middle ground in presentation between eye-grabbing graphics and the limitations imposed by modern email clients and cultivation of your database. But as they say content is king, and nowhere does this saying hold more thrue than with the content of your campaign.

There isn't much point in sending an email if you don't have anything to say to your customers. It's not about the quantity of content but the quality. If you think about all the emails that flood your inbox which ones do you actually read? The ones that have quality content, right? Your content needs to be fresh, directing clients to your latest news or your newest products; it needs to be engaging and it needs to be short. Ideally these communications should be driving traffic to your website where the real information is. The copy needs to stand out on it's own but can be aided by the use of strong imagery as well.

Modern email browsers have some limitations that affect the presentation of your communications. A number of browsers strip images from your emails which is why it is important that your email looks as compelling without images as it does with images. This is the main reason why it's important to concentrate on good copy, as you can't guarantee that your stunning design will be seen by all those who receive your email.

It's also important to pay attention to your database, making sure that you use the statistics generated by already sent campaigns to determine the best time to send to your readers as well as weeding out those users that bounce continually or never open your emails.

The Lab Studios offers a module called CampaignCatalyst that bolts onto our custom CMS that works with Campaign Monitor to send quality email campaigns which generate comprehensive statistics to measure your campaign success. Contact us today to discuss how we can help with delivering your e-newsletter campaigns