The Lab knows that every client and opportunity that comes our way is unique. While we will endeavour to create an experience that is completely unique to your needs, we have found that the following stages of our process have shown the highest correlation with success for our projects to date.
Successful encounters always involve clear communication and a deep understanding of our clients business situation. We also listen to your customers, conducting website usage analysis of your current website to see how your customers engage with your current digital communications. The Lab strongly believes in observing how real life users interact with your products and website.
Together, we develop a plan that helps us gain a clear understanding of your goals and priorities for your digital communications. We analyse your technical, financial and content constraints to create a road map by which we can all navigate the design process.
The Lab then spends time developing solutions to our customers unique problems in ways that can leverage the strengths of your business. We develop site maps and wireframes to help conceptualise the most effective information architecture for your website. We continue to discover new solutions as we create the initial design.
The Lab then works with you to revise and refine the requirements of the design. Before we can realistically begin coding, all elements of the system need to be painstakingly defined in order to ensure success.
All websites developed by The Lab are built to current web standards, using valid xHTML and CSS. Our technical capabilities include, but aren't limited to, client-side and server-side (PHP) development, e-commerce, flash animation and development and content management systems.
Before your digital communications are unleashed to the online realm, we make sure they are ready. We test in all browsers (except IE 6 - find out why) conduct user tests to identify trouble points and install analytic software.
Sometimes it isn't feasible (or advisable) to do everything in one go. We use analytic data from the website and customer feedback to evaluate the effectiveness of the design in order to build on successes or make changes where required.